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Would like to give a credit to Brad Evers of idAssets.com to pointing this out.

Who Is Minding the Store?
In an otherwise typical and generic story about the success and strategy of a large company, MediaPost is able to provide TWO lessons in the online business and publishing enviorment.

The story is about Aldi Grocery Stores. A large chain based out of Germany but with hundreds, if not thousands of stores in the US and elsewhere around the globe. This “Top Story” listed here to the detriment of themselves and their subject.

Two Lessons, Two Disappointments
The primary graphic shows an image of the Aldis.com parked page rather than the company. So dissapointing on two counts.

1) The fact that the publisher/editor did not reveiw the contents of the article (this includes graphics!) Another blemish for online professionals who want to be taken seriously in an environment of casual standards.

2) The lack of foresight by Aldi to not properly protect their online brand. True, they do own their name Aldi.com but they have to understand that the “familiar term” used by their customers is “Aldi’s”. Aldis.com ranks around 1 MM Million sites by Alexa, and recieves 33K exact searches in Google a month. What waste!

It Gets Better

FYI, they also don’t own Adlis.de in their native country tld…

Here is the Graphic in case it has been corrected. (hopefully)