
New Auction Alert!
Earlier this week, Latona’s lauches a new daily auction format that Rick Latona, The founder of Latona’s Auctions, hopes to reinvigorate the domain auction landscape. With a domain interest based mailing list of 15K (According to Latona’s) they were able to make quite a splash with their first auction. Another technique they used was to put $1 reserves on the names to help drive bidding and interest. It worked, the forums and blogs are filled with news of the auctions and based on some of the early sales data, it has been a success. Over $70K in the first auction alone.
Don’t Expect Many More $1 Reserves
The $1 reserves is a gimmick that won’t stand up as those were their own inventory and there is a $200 min. fee for anyone wanted to sell via the auction moving forward. There has been one exception to that and that is the auction we will be looking at today. Latona’s has teamed up with Richard Whitney to provide another 100 names for sale with $1 reserves.
Top Searches

The Inventory
Like the first two auctions, there are some very nice names in the mix. There are a few different TLDs but the majority are .com and are keyword rich. Snowboards.mobi, Pressure.net, NightTrain.com, Depressed.ca and StockCar.net top the list of most popular searches, all with over 50 exact searches a month.
Are the Keywords in Demand?
Check them out for yourself. Quite a few of these rate at 100% for ad popularity for Google. AudioProduction.com, AutoLoanQuotes.com, BabyBook.ca, CustomGiftbaskets.ca, Dartboard.net and Depressed.ca to name a few.
Top Ad Competition Domains

Lots of Great Bargains…At this Point
These auctions run for only 24 hours and as usual, the prices begin to pick up as they begin to close but take a look now and get your proxy bids in early to ensure you at least have a chance to grab a choice name at a bargain rate price. Latona’s Whitney Auction



